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Success Rests with your People
EG's People & Productivity Symposium
By Wendy Taylor, EG Editor
Employers Group sponsored its first California’s People & Productivity Symposium on July 19, 2006, which was held to coincide with our 110th Anniversary. Drawing a varied audience, from seasoned executives and operations staff to HR managers and generalists, our intention was to answer these questions: (1) Can employees produce more, better, faster and cheaper results? (2) If so, how can employers make that happen?
The answer to the first question is an unequivocal “yes.” But—as expressed by the symposium’s extraordinary lineup of change management expert speakers –changes in an organizational culture may be necessary to encourage these results. Every speaker delivered his or her unique wisdom about how a company’s leadership can link its people to productivity by setting a corporate “attitude” and establishing the processes to do so. The overall theme was how to recruit, develop and keep “engaged” employees.
As the editor of EG’s newsletters, I was privileged to attend the symposium to report back to our members who were unable to do so. Here’s what the speakers had to say.
Tony Burnham
As the event’s MC, Tony Burnham, EG’s Senior Vice President and Employment Counsel, explained it this way: “Today’s workplace is a study in contrasts, with managers evolving from controllers to coach/facilitators, from sources to resources, from rigid to flexible, from powerful to empowering.”
Tony said the ideal workplace is where employees are aligned with their employer in the “drive” to achieve mutual results. The term “engaged employees” means everyone is on the same page and accountable for their own work. Core values are owned throughout the organization—and everyone reaps the benefits in salaries and profits.
Leslie Hollis
“Highly engaged employees do not have jobs,” said Leslie Hollis, EG’s Vice President of Consulting Services. “They understand they are their own product to their employer—and re-invent themselves to be “new and improved” every year. Leslie offered a Value Formula to use as a gauge: VALUE=ST+A+R.
ST-Strengths are what you excel in (skills, education, training and experience) and what you are passionate about, plus your inner qualities and values. A-Actions are how you demonstrate your competencies and passion. R-Results are the proven “scorecard” or quantified results. Leslie encouraged hiring managers to “look for people with enlightened self-interest and with fire in their eyes!”
Dr. Curtis Crawford
Curtis Crawford, Ph.D. is the President and CEO of XCEO, a consulting firm specializing in leadership and corporate governance, and has been an executive in some of America’s leading technology companies, including IBM, Lucent and AT&T Microelectronics. He is the author of Corporate Rise: The X Principles of Extreme Personal Leadership.
Curtis began his talk with this bold statement: “True leadership is the last bastion of competitive advantage. Talent, technology, distribution—all can be outsourced, except leadership.” What makes great leaders, he asked, and how can organizations develop them? He said the difference between managers and leaders is simple.
“Managers do things right, and leaders do right things. It begins with education and continuous learning. “ He spoke about a recent study, which showed that raising the investment in workforce education by 10 percent increased productivity by 8.6 percent, while a similar increase in capital investment increased the stock value by only 3.4 percent.
In pointing out that strategic job moves are a fast track to an executive office, Curtis emphasized that “…up-and-coming executives optimally strive to achieve 80 percent mastery of a given area—sales, marketing, human resources, finance, etc.—in 18-24 months, then move on to the next knowledge base. Lateral moves groom extreme personal leaders to tackle and manage broader corporate responsibility.” HR professionals can provide an invaluable service by designing these opportunities for their stars.
X Leaders, he said, have the ability to inspire, have the courage of their convictions, demand continuous learning for themselves and others, aspire to do great things, and are committed to being better than expected. “They create opportunities and look at common things in uncommon ways,” he said. They know that they cannot succeed in a vacuum, and they help to create an environment where everyone has the potential to succeed. To them, teamwork makes the dream work.”
Judge Jim Tamm
“True collaboration begins inside an individual and works its way out into the organization,” explained Jim Tamm, Vice President of Business Consultants Network and a former California Senior Administrative Law Judge who mediated more than 1,500 employment disputes. Today, he works with a diverse client base, including the United Nations, NASA and leading global corporations.
When too many people in an organization lack collaborative skills, Jim calls it a Red Zone organization—a very low trust, high blame and combative workplace. These behaviors create lost productivity and vastly affect the bottom line. Because, in his studies, the problem was prevalent among several California companies, his firm teamed up with the Hewlett and Stuart Foundations to teach collaborative skills. They developed five essential skills to change companies into Green Zones and the conflict among the nearly 100 organizations they worked with was reduced by 67 percent, while 88 percent of participants reported more effectiveness in managing differences. The five collaborative skills they came up with are:
- Non-Defensiveness: Shifting your focus from protecting yourself to “feeling the fear” and changing your ingrained and often unconscious reactions.
- Truthfulness: Committing both to speak and to listen to the truth, and being able to create an atmosphere where it feels safe to raise difficult issues.
- Self-Accountability: Understanding the choices you make through action or inaction, and taking responsibility for intended and unintended consequences.
- Self-Awareness: Committing to knowing yourself deeply and showing a willingness to deal with difficult interpersonal issues.
- Negotiating: Skillfully negotiating your way through the conflict that is inevitable in any long-term relationship.
In this highly interactive session, attendees thumb wrestled, sketched conflict lifelines and engaged in other activities that underscored the effectiveness of working toward mutual gain, instead of trying to win.
Lennar, a case study
Linda Fitzpatrick, Director of HR for the Western Region of Lennar Corporation, spoke with humor and insight about how Lennar involves its people in its success model. As one of the nation’s leading homebuilders, building homes in 20 states, its founding principles (from 1954) still hold true: Quality, Value and Integrity. And. they apply across the board to their customers, sales associates, shareholders and the community.
Linda said that Lennar’s management recognizes the integral role HR plays in support of the company’s goals and principles. Some of the ways the company engages its people are:
- Sales training constantly evolves, so sales associates are re-educated according to current market trends.
- Conversations are open and honest—even brutal when necessary.
- All associates have the same goal, such as one sale per week!
- Asking associates, “are you making noise or making an impact?”
- Online personal development is provided at the Lennar Success University, as well as providing a Leadership course.
- Liberal advancement policies, “…you can go anywhere you want to in the company.”
- Employees participate in community services, such as Special Olympics. Each division chooses its own community involvement.
Morris Shechtman
Morrie Shechtman is the chairman of Fifth Wave Leadership, an international change management company that has advised hundreds of CEOs and political figures, as well as the author the book, Fifth Wave Leadership, The Internal Factor.
“True accountability is not about to-do lists; it’s about establishing productive relationships--and it’s the secret to success in the 21st century,” said Morrie. “We make money through relationships, not through performing tasks. You have millions of competitors who can perform any task you can perform, whether it is entering data, making widgets or performing plastic surgery. It doesn’t matter if you are a brilliant lawyer or a brilliant surgeon. If you’re not good at relationships, you can and will fail.”
Personalizing business brings increased employee productivity. When you invest in a caring, honest, challenging relationship with someone, you breed accountability. They see that you have confidence in them and that you have their best interests at heart. “Be judgmental,” urged Morrie, “because disappointment is a catalyst for growth. The power of two-way accountability is amazing. It’s also quite lucrative, as productivity and innovation soar in this environment.”
Teamwork, Morrie explained, is not about building consensus. “If I wanted just one idea, I’d only need one person—not a team of people. In a business, I want ideas to be challenged, debated, discussed.” However, total alignment with corporate values is essential to high productivity. “Do you embrace our values or do you want to leave? You can have a mix of styles, but not a mix of values.”
Renee Ward
The day concluded with Renee Ward, a long-time recruitment and staffing executive and an early pioneer of online recruitment solutions. Today, she is the innovator of two successful online career centers, one for people over 50 at www.seniors4hire.org, and one for high school and college age youths at www.teens4hire.org.
Renee spoke about the need for employers to recognize the value of retaining and hiring older workers. She talked about the “brain drain” that will happen as the huge baby boomer generation approaches retirement. Tomorrow’s predicted labor shortage is really a skills and knowledge shortage. Yet, she said, a large percentage of older workers wants to continue working or even start a new career because of (1) necessity, and (2) the desire for a meaningful life. Renee’s premise is that employers need to wake up to the importance of older workers and maintain programs and policies to make it possible to keep them in the workforce.
The last word…
An organization’s success depends on its people; but more than that, a company’s culture must encourage engagement, continuous learning, collaboration, absolute honesty (to oneself and with coworkers), as well as a steadfast commitment to common values. Every symposium speaker helped me appreciate the value and passion I bring to my own work. From the glowing testimonials we received afterwards, I’m not alone in my assessment.
(Editor’s Note: See the back page for information about EG’s next big event, our annual Workplace & Employment Law Update!) |